Radio Case Study.

BBC Radio:

  • 12 Radio channels (an example of the long tail)

  • BBC radio podcasts

  • BBC radio blogs

"some 57 million weekly listeners of Internet radio programs. More people listen to online radio than to satellite radio, high-definition radio, podcasts, or cell-phone-based radio combined."

The share of radio listening via digital platforms has increased by a fifth in the past year to 24%, according to the latest Rajar results.
The results found DAB was still the most popular digital listening platform, while the internet saw the biggest yearly increase.
DAB now accounts for 15.1% of all radio listening (up 20%), followed by digital TV with 4% (up 19%) and the internet with 2.9% (up 29%).

The BBC iPlayer set a new record of 33.8m radio requests in March, according to the broadcaster’s latest figures.

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